Pricing
Simple, view-based pricing: advertisers pay only for ads players actually see, and developers receive a share of every dollar spent in their games. These are our current rates. They may change as the platform grows.
For advertisers
- You pay per 1,000 views (CPM). A view counts only when our plugin measures your ad as visible on a player's screen; invalid traffic is excluded when detected. A billboard that refreshes off-screen is never charged.
- You set your own bid and budget. Choose your CPM, a total budget and an optional daily cap. Higher bids win a bigger share of each billboard.
- Minimum CPM: $2.64. Suggested: $4.91. That's about half of typical YouTube rates, where US video ads average around $9.29 per 1,000 views (typically $5 to $10).
- Included: a version of your ad redrawn in each game's art style, your approval of every version, brand-safety controls, and 3 free AI samples when you sign up. No setup fees.
Example: a $100 budget at the suggested $4.91 CPM buys about 20,366 seen views.
For game developers
- Free to join. No fees to register a game or use the Unity plugin.
- You receive 40% of what advertisers spend in your game. No fees are taken from your share: our part covers AI image generation, ad matching, payment processing and plugin maintenance.
- Only seen views count, measured by the plugin while the ad is actually on a player's screen.
- Your share is in our Terms, not just on this page: we give 30 days' notice before any cut.
- You stay in control. Block any of 18 ad categories or specific advertisers, approve each new ad before players see it, or ask us to remove one.
- Exclusive in-world advertising. Paid billboards, posters and other placements inside the game world come only from Immersed Advertising. Other ad formats, your own sponsorships and affiliate links stay allowed, and you can opt a game out.
- Payouts are paid every month, within 30 days after the month ends, once your unpaid earnings reach $50; set your payout details in your developer workspace.
| Advertiser spend | $100.00 |
| You receive (40%) | $40.00 |
|---|
At the suggested $4.91 CPM, 10,000 seen views is $49.10 of advertiser spend, of which you receive $19.64.
Prices, minimum bids, fees and shares on this page are current rates only and may change at any time; a change applies to views served after it takes effect. Earnings shown in your dashboard are estimates. YouTube figures are third-party estimates for 2026, for comparison only. See the Terms of Service.